AI products & creative web, set in Helvetica.
23AG — AI developer, designer and consultant based in Moscow, available worldwide. You're reading the Helvetica edition.
Same hands, two typefaces — flip the switch ↗
Studio
Good work should feel inevitable — fast where it counts, quiet where it shouldn't speak, and honest about what it does.
How I work
One person across the whole stack — AI, interface, and the system underneath, in a single continuous loop. No handoffs to lose intent in, no surface without a structure beneath it.
What I make
AI-native products, creative front-ends, brand identities and the generative systems behind them — plus honest second opinions for teams that need a senior pair of hands before they commit.
Selected work
2023 — 2026
Case — Couldy
A control plane for cloud automation, made legible.
The problem
Couldy let teams automate cloud workflows, but the product had grown faster than its interface. Power users could do anything; everyone else bounced off a wall of config. The brief: make the depth approachable without dumbing it down.
What I did
Rebuilt the information architecture around tasks instead of resources, designed a calm two-tone system that lets data lead, and shipped a component library and a typed front end the in-house team now extends on its own.
Services
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AI & front-end
AI-native products and creative front-ends — from model and prompt design to the interface people actually touch.
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Identity & type
Brand identities, typographic systems and generative visuals — design languages with a codebase underneath, not just a deck.
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Consulting
AI and tech strategy, architecture reviews, and honest second opinions for teams before they commit to a build.
Colophon — set in Helvetica
You are more perfect
than Helvetica.
Holy Helvetica.
Sex, house & Helvetica Bold.
Helvetica — Max Miedinger & Eduard Hoffmann, Haas, 1957. This edition is set in Helvetica throughout. The system edition at 23ag.one is set in monospace. Same hands, two typefaces.